| Industry | Manufacturing |
|---|---|
| City | Etobicoke |
| Code postal | M9C |
| State | Ontario |
| Required experience | |
| Salary | $100,000 - $130,000 |
Our clients needs an experienced marketer to head their Natural Stone portfolio with a goal to grow the business exponentially in the next three years.
This person will be responsible for developing a comprehensive strategy to build a profitable business that delivers a steady stream of exclusive products that offer a tangible benefit over the competition. You will be required to develop a business case and secure senior management approval for each product within the line, including pricing strategies, sales objectives, COGS, marketing expenses and net profit targets. You will be expected to develop, execute, measure and refine these strategies over time.
Reporting to the Vice President of Marketing, you will lead our efforts to source new products, developing reliable supply chain networks and internal support systems to ensure the products achieve broad distribution in the U.S. and Canada. Gathering knowledge from internal stakeholders, external partners and customers as well as custom research methods and competitive analysis, you will develop a deep understanding of the marketplace that will equip you to tailor our Natural Stone product line to leverage emerging trends and complement existing and new concrete hardscape options.
This role will also be responsible for developing and executing a comprehensive marketing strategy to support Natural Stone. With the support of our in-house Studio and external agencies, this will include product knowledge training for our sales team, sales tools, point of sale literature and display material, digital marketing strategies and advertising plans.
If you are a seasoned marketer with 5-10 years’ experience in CPG, this role is an opportunity to learn an entirely new industry and unleash your disciplined marketing skills in a highly entrepreneurial environment. Although there are currently no direct reports for this position, ideally you will have managed a team in the past so that you are ready to move to the next level when the opportunity presents itself. Our goal is for this person to build a rewarding, long-term career.
What Will Make You Successful
As the successful candidate, you are highly organized and collaborative, with a track record of translating technical product knowledge into industry-leading digital content. You are an innovative thinker, who is not afraid to chart a path into new paths where no process exists. You thrive on building consensus across the organization, have strong internal selling skills, with a bias for action to deliver exceptional outcomes and results. You are motivated to take the lead on large-scale, company-wide projects influencing across all levels of the organization, and can pivot when needed to respond to a fast-paced, ever changing environment.
You will also need:
· Bachelor or Master degree in Business, Commerce or Economics.
· Minimum 5-10 years’ experience working in Consumer Packaged Goods marketing for a global company.
· Passionate about new products and claims development with a proven track record of success in developing and executing product launch plans.
· A strong bias for action and a hands-on approach to execution
· Collaborative approach to problem solving and experience leading large-scale projects with cross functional teams in a matrix environment.
· Aptitude for absorbing technical information and an outstanding attention to detail.
· Proven project management skills; able to manage multiple projects simultaneously, with excellence.
COMPENSATION:
· Competitive salary, with an additional 20% bonus opportunity
· 3 weeks paid vacation, plus December holiday closure
· Escalating employer-match pension contributions after one year of service
· Generous corporate profit sharing program
· Comprehensive benefits package including Health, Dental, and Life Insurance coverage.
· Employee discount on products