| Industry | Manufacturing |
|---|---|
| City | |
| Code postal | |
| State | |
| Required experience | |
| Salary | $100,000 |
Our client, a manufacturing leader in the brick and mansonry products is looking for a talented Social Media Video Manager to join their team in Etobicoke.
Your top priority is to bridge the gap between the complexity of the products and simplicity of understanding for our contractor audience. You will craft and execute a go to market strategy that ensures that our client is recognized as the authority for How to Build digital training content in the hardscaping industry.
Reporting to the Director, Trade Marketing, you will work with our five regional operations to uncover the latest installation best practices and turn that knowledge into compelling, educational digital training content to intercept and convert new hardscapers into sales leads. You will work cross- functionally with our in-house Studio, and Digital Marketing team to make your strategies and plans come to life.
Some of your specific responsibilities will include:
· Establish the strategy and lead the execution of a comprehensive plan to elevate our client as the authority for How To Build content on YouTube as well as through organic and paid search.
· Lead and work with our external agency partner in the development of compelling How to Build animated or live video content.
· Develop the technical resources go to market playbook for new product launches encompassing all technical resources required by hardscape contractors to be able to use our product.
· Drive the execution of technical materials for hardscapers, including but not limited to basic project installation manuals, product specific installation instructions and advanced techniques.
· Proactively manage, create and elevate the content across the Contractor website, including the Hardscape Education Centre, directing updates to images, blogs, articles and gated content.
· Own the relationships with current external tools and training partners as well as lead the investigation of strategic alliances with new prospective adjacent partners.
What Will Make You Successful
As the successful candidate, you are highly organized and collaborative, with a track record of translating technical product knowledge into industry-leading digital content. You are an innovative thinker, who is not afraid to chart a path into new areas where no process exists. You thrive on building consensus across the organization; have strong internal selling skills with a bias for action to deliver exceptional outcomes and results. You are motivated to take the lead on large-scale, company-wide projects influencing across all levels of the organization, and can pivot when needed to respond to a fast-paced, ever-changing environment.
You will also need:
· Bachelor degree in Marketing or related field
· 3-5 years of success leading the development of digital content, including live/animated video production.
· Experience leading creative agencies through complex, large-scale projects.
· Understanding of SEO, Google, YouTube and performance analytics with a focus on driving continuous improvement.
· An enthusiasm for learning about the construction process and ability to absorb, retain and leverage technical information.
· Confident leading high-profile projects, keeping details organized and all deliverables on time.
· Ability to be successful leading initiatives across a highly matrixed team
· Proven ability to earn trust and influence with non-direct reports
· Strong communication skills and presentation ability.
· Experience in a B2B and/or technical products is an asset.
· Frequent travel to the Corporate Office for regular meetings and across our U.S. Regions for training events and contractor networking.
COMPENSATION:
· Competitive salary with an additional 10% bonus opportunity
· 3 weeks paid vacation, plus paid holiday December closure
· Escalating employer-match pension contributions after one year of service
· Generous corporate profit sharing program
· Comprehensive benefits package including Health, Dental, and Life Insurance coverage.